This technical note discusses approaches and methods for market research on SME clients as well as how to plan and implement successful market research.
Despite strong growth in Kenya’s mango subsector, there is scant documentation of the financial performance of the value chain.
Financial Sector Deepening Kenya (FSD Kenya) has worked since 2008 with CARE and, since August 2012, with CRS, to develop, test and perfect different models or channels for forming, training and supporting Savings Groups (SGs).
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