Financial Diaries

Market research for SME finance

July 20th, 2015
SUMMARY

This technical note discusses approaches and methods for market research on SME clients as well as how to plan and implement successful market research. Implementing SME market research can assist financial institutions to better understand the diverse group of SME clients and may help them serve the various types of clients better and develop appropriate financial products.

CITATION

Van Swinderen, A. (2015). Market research into the SME sector. Nairobi, Kenya: FSD Kenya.

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