Market research

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Field Notes

FSD Kenya carries out research excursions across the country to obtain perspectives of ordinary Kenyans regarding finance, financial services and how the financial system has impacted their livelihoods.

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Consumer insights

Market research tools

Find out what percentage of adults are using a range of formal and informal financial services and products in Kenya, overall and for sub-groups of the population defined by age, gender, wealth, geographic location and education.

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Financial service providers

Market research for SME finance

This technical note discusses approaches and methods for market research on SME clients as well as how to plan and implement successful market research.

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