Market Segmentation

Blog

For maximum value, financial innovation must address real world problems

Kenya has received world-wide recognition as leader in financial innovation. This is a laudable achievement because finance holds the potential to unlock solutions to the real-world problems that Kenyans face in their daily lives.

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Blog

Can platforms and technology accelerate the African Green Revolution?

The agricultural sector in Africa is yet to take off despite being the dominant employer and the key contributor to the gross domestic product (GDP) for most countries on the continent.

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Annual reports

2019 Annual report

The COVID-19 crisis is creating great uncertainty about what the future holds for the economy and well-being of all.

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Blog

Hustlers: Entrepreneurs whose success we can bank on!

A little over a month ago, we confirmed an exciting hypothesis  that it is actually possible to predict the propensity of success for Kenyan “hustlers” based on data mining and qualitative research

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Blog

Economic prospects for Kenya in the context of the COVID-19 crisis

The infection rate of COVID-19 is as yet low in Kenya, but the economic consequences are already biting.

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Blog

Will COVID-19 make or break community-based finance?

A big question amidst the current COVID-19 has been, how are community-based finance models fairing?

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Blog

Opportunities beyond Covid-19: It’s time for Kenya to nurture a fully digital economy

The recent months have been quite surreal for many across the globe.

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Blog

Predicting the propensity to succeed among Kenyan “Hustlers”

Shujaaz Inc. is a Kenyan communications research and production company. Formerly called Well Told Story, the company is the producer of “Shujaaz,” an award-winning media platform that provides open spaces – including online platforms – for youth to discuss personal and societal issues often considered sensitive or taboo within their communities.

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Blog

The art of cultivating youth skills and employment

This is the second blog in a three-part series on youth employment and skill-based work.

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Consumer Protection

Financially underserved Kenyans and their market potential: A segmentation study

This segmentation study identifies Kenyans whose financial needs are not adequately met by the solutions available in the financial market, as well as the untapped opportunities they offer to financial service providers. The study was conducted by FSD Kenya and the Consultative Group to Assist the Poor (CGAP), using data from FinAccess 2019.

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Annual Lectures

Reflections on FSD Kenya’s 2019 Annual Lecture

On November 19, FSD held its annual lecture where David Ferrand shared his insights in a lecture titled ‘Financing Kenya: 2020 hindsight for Vision 2030’.

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Blog

Kenya’s youth and the long road to skill-based work

Combining education, apprenticeship, and start-up capital to surmount barriers and transform trajectories 

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Article

Harnessing the market potential of financially underserved Kenyans

On the 5th of September 2019, the Financial Sector Deepening (FSD) Kenya and the Consultative Group to Assist the Poor (CGAP), held a stakeholder validation workshop in Nairobi, where they presented the findings of a research study that identified seven key financially underserved segments of the Kenyan population and discussed the potentially viable business cases and policy implications that financial market players could tap into.

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Article

Evolving agricultural credit: A combi-model for input and trade financing

FSD Kenya’s 2018 experiment with Apollo Agriculture illustrates how to start from a real economy problem and then innovate a suitable financial solution that helps unlock real value.

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Annual reports

2018 Annual report

FSD Kenya’s work is increasingly focused on trying to help harness the on-going disruption of the sector in a way which will create real value for people.

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Annual Lectures

FSD Kenya unveils Julian Kyula as 2018 annual lecture speaker

FSD Kenya is pleased to announce that its 4th annual lecture on financial inclusion will be delivered by Julian Kyula on the 8th of November 2018.

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Consumer insights

Digital credit in Kenya: evidence from demand-side surveys

In the past five years, digital loans have transformed the market for credit in Kenya. For millions of adults, the possibility of borrowing from their phones has opened the door to private, formal consumer credit for the first time.

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Credit market development

Tech-enabled lending in Africa

A presentation and panel discussion by FSD Kenya on tech-enabled lending in Africa.

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Blog

Data sharing models: The potential for financial innovation and the risks that must be managed

There is a range of new data sharing models emerging that could have a significant impact on financial innovation in emerging markets.

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Blog

Groundbreaking new policy and regulatory initiatives may spur more fintech innovation in Kenya

The combination of a regulatory sandbox and a one-stop-shop regulatory helpline is what the Kenyan fintech market needs to continue innovating.

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Article

Field Notes

FSD Kenya carries out research excursions across the country to obtain perspectives of ordinary Kenyans regarding finance, financial services and how the financial system has impacted their livelihoods.

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Consumer insights

Emerging data sharing models to promote financial service innovation: global trends and their implications for emerging markets

In countries as diverse as the United Kingdom, India, and Mexico, there is momentum to increase consumers’ ability to access, manage, and control their digital identity and history.

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Article

FinAccess

FinAccess is a series of household surveys that measure the access, usage, quality and impact of financial services in Kenya.

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Consumer insights

The digital credit revolution in Kenya: an assessment of market demand, 5 years on

Five years after Kenya launched the world’s first digital credit solution, the market for digital credit has expanded rapidly in Kenya and many low-income countries. But exactly how big is the market? Who’s using digital credit? And what impact is it having on low-income customers?

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Annual Lectures

Kay gets perspective on informal sector in Kibera

During his visit for the FSD Kenya 3rd annual lecture, John Kay visited Haki Group, a Self Help Group registered in 2002 but graduated to a Community Based Organization in 2005 to mitigate the effects of HIV/AIDS in Kibera.

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Consumer insights

Market research tools

Find out what percentage of adults are using a range of formal and informal financial services and products in Kenya, overall and for sub-groups of the population defined by age, gender, wealth, geographic location and education.

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Consumer insights

FinAccess 2016 interactive segmentation tool

Who are the users of different financial products & services?

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Credit market development

Towards positive selection in the Kenyan credit market

Credit information sharing arrangements (‘CIS’) have emerged worldwide as an effective mechanism to improve access to credit by reducing information asymmetry between borrowers and lenders and improving the quality of credit assessments made by lenders. Since 2009, Credit Information Sharing Association of Kenya (‘CIS Kenya’) has been developing the system of credit information sharing in Kenya.

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Blog

Four differences and five similarities of digital credit markets in Kenya and Tanzania

While both Kenya and Tanzania registered fast uptake of digital credit, a new study by FSD Kenya and CGAP with almost 8000 individuals found considerable differences as well as similarities in the adoption and use of digital credit in the two countries.

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