The main objectives of this study was to explore the challenges faced by retail traders in Kenya, specifically women and youth traders, as well as the potential barriers and opportunities for women and youth to use digital solutions in their businesses. The research methodology included both qualitative and quantitative elements including an analysis of survey data and in-depth interviews with retail traders
A little over a month ago, we confirmed an exciting hypothesis that it is actually possible to predict the propensity of success for Kenyan “hustlers” based on data mining and qualitative research
Shujaaz Inc. is a Kenyan communications research and production company. Formerly called Well Told Story, the company is the producer of “Shujaaz,” an award-winning media platform that provides open spaces – including online platforms – for youth to discuss personal and societal issues often considered sensitive or taboo within their communities.
Up until now studies concerning mobile money and financial inclusion have focused largely on aggregate adoption rates and usage trends. Few have shed light on the ways in which women, men and young adults (men and women ages 18-25), use mobile money differently.
Kenyans are learning about money earlier than you might think: as early as four or five they’re picking up financial lessons from their parents. By 18, almost a third have mobile money accounts.
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