The main objectives of this study was to explore the challenges faced by retail traders in Kenya, specifically women and youth traders, as well as the potential barriers and opportunities for women and youth to use digital solutions in their businesses. The research methodology included both qualitative and quantitative elements including an analysis of survey data and in-depth interviews with retail traders
Shujaaz Inc. is a Kenyan communications research and production company. Formerly called Well Told Story, the company is the producer of “Shujaaz,” an award-winning media platform that provides open spaces – including online platforms – for youth to discuss personal and societal issues often considered sensitive or taboo within their communities.
Up until now studies concerning mobile money and financial inclusion have focused largely on aggregate adoption rates and usage trends. Few have shed light on the ways in which women, men and young adults (men and women ages 18-25), use mobile money differently.