The COVID-19 pandemic has pushed an additional two million Kenyans into poverty. Health shocks are particularly devastating for low-income households, most of which lack access to insurance and hardly save towards such eventualities due to a myriad of competing daily priorities.

People’s ability to participate within the more formalised markets which characterise the modern sector of an economy is often conditioned by the degree of access to the financial system. Exclusion from finance can result in exclusion from opportunities to participate productively in value chains.

In 2016 FSD Kenya branched outside our core financial inclusion remit to embark on a new pilot in Marsabit county where we sought to develop a more holistic approach to economic inclusion. The ambition was to deepen the value of finance in people’s lives, moving beyond financial access and use and investing in building capabilities and market linkages to enable finance to yield stronger impacts on livelihood resilience and growth. Our aim was to reach the extreme poor and especially women, who are not well served by the financial sector.

Health shocks have a debilitating impact, especially on low-income households. Such households often lack access to appropriate finance solutions such as insurance to cushion themselves against the related non-routine income expenditures.

This research seeks to unearth the financial needs and demands of urban female retail traders in Kenya by exploring how their financial needs are being met, through which instruments, and in turn, where the opportunities lie to drive improved or increased access to financial products.

Through its AfyaPoa range of products, Insurance for All (IFA) has been delivering affordable and relevant protection to underserved Kenyans in the informal sector for over two years.  Intending to broaden its reach through new gig economy partnerships and strengthen and improve its products and distribution approaches, IFA, with support from FSD Kenya and research assistance from 17 Triggers, conducted a four-month research and design phase followed by a six-month pilot.

Restrictions introduced in March 2020 to control the spread of COVID-19 have had a devastating effect on rural livelihoods in Kenya.