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The year 2020 will undoubtedly go down in history as the point in time when COVID-19 paralysed the world.

Since the global outbreak of the novel coronavirus, FSD Kenya has been tracking the economic impact of the COVID-19 pandemic on low-income Kenyans, small enterprises, and underserved groups such as women and youth.

This segmentation study identifies Kenyans whose financial needs are not adequately met by the solutions available in the financial market, as well as the untapped opportunities they offer to financial service providers.

The FinAccess Household Survey, commonly referred to as FinAccess, is a series of surveys jointly conducted by the Central Bank of Kenya (CBK), the Kenya National Bureau of Statistics (KNBS) and FSD Kenya every two to three years to establish the level of financial inclusion, as well as to measure the drivers and usage of financial services in Kenya.