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The year 2020 will undoubtedly go down in history as the point in time when COVID-19 paralysed the world.

Since the global outbreak of the novel coronavirus, FSD Kenya has been tracking the economic impact of the COVID-19 pandemic on low-income Kenyans, small enterprises, and underserved groups such as women and youth.

This segmentation study identifies Kenyans whose financial needs are not adequately met by the solutions available in the financial market, as well as the untapped opportunities they offer to financial service providers.