BY:
Value Proposition Guide
July 1st, 2015
SUMMARY
This guide has been developed to assist financial institutions that intend to define/review their offer for their SME banking segment. It explores a five step process that the institution may employ in order to arrive at a winning value proposition
CITATION
Reid, D., Miller, M., Oyaro, D. (2015). Value Proposition Guide. Nairobi, Kenya: FSD Kenya.
DOWNLOAD PDFTAGS
CATEGORIES
You might also like
December 24th, 2020
The prevalence and drivers of financial resilience among adults: Evidence from the Global Findex
Paul Gubbins
October 29th, 2020
From financial inclusion to inclusive finance: The power of frameworks to catalyse change
Amrik Heyer
