BY:
Understanding the SME customer
December 1st, 2015
SUMMARY
This technical note looks at how to better understand SMEs and their owners. It aims to help staff in banks and other financial institutions get a better feel of what it is like to be an entrepreneur.
CITATION
Bennett, D., Richardson, P. & Nyauncho, E. (2015). Understanding the SME customer. Nairobi, Kenya: FSD Kenya.
DOWNLOAD PDFTAGS
CATEGORIES
You might also like
November 24th, 2016
Testing SME banking in Kenya – a mystery shopping exercise
Communications
November 10th, 2016
Understanding how Kenyan entrepreneurs grow and finance their businesses
Communications
October 13th, 2016
Using non-financial services to help banks and businesses build better relationships
Pat Richardson
July 22nd, 2016
Banks need to immerse themselves in the entrepreneurial life world
Duncan Oyaro
