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Pursuing SME banking excellence
December 31st, 2014
SUMMARY
This briefing note looks at the typical challenges that banks face in trying to establish long-term sustainable competitive advantage in what is an increasingly competitive SME market. It suggests a number of steps that banks need to consider in order to move towards this goal.
CITATION
Atterton, T. (2014). Pursuing SME banking excellence. Nairobi, Kenya: FSD Kenya.
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