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A guide to implementing segmentation for SME banking
August 1st, 2015
SUMMARY
This Technical Guide provides detailed information on implementing a segmentation strategy as a series of steps, and covers portfolio analysis and data mining, credit evaluation,staffing, segment product bundles, and delivery and marketing channels. The prerequisite documents, the implementation process, and the benefits of each step are described.
CITATION
Miller, Mary M.. (2015). A guide to implmenting segmentation for SME banking . Nairobi, Kenya: FSD Kenya.
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