FSD Kenya in partnership with the Kenya National Bureau of Statistics and the Central Bank of Kenya and FSD Kenya ran a survey of micro businesses (MSEs) to track the impacts of COVID-19 on this population. Based on a sample of microbusinesses drawn from the FinAccess 2019 household survey, the survey tracked key metrics such as business revenue, customer flow, employment, use of finance and challenges faced by MSEs between February 2020 (before the pandemic) and July 2021.

The year 2020 will undoubtedly go down in history as the point in time when COVID-19 paralysed the world.

Since the global outbreak of the novel coronavirus, FSD Kenya has been tracking the economic impact of the COVID-19 pandemic on low-income Kenyans, small enterprises, and underserved groups such as women and youth.

This segmentation study identifies Kenyans whose financial needs are not adequately met by the solutions available in the financial market, as well as the untapped opportunities they offer to financial service providers.