Consumer insights

BY:
FinAccess
FinAccess
FinAccess 2016 interactive segmentation tool

Segmentation tool: Identify the users of financial services

November 16th, 2016

Who are the users of different financial products & services? This visualization tool displays the distribution of users of financial services (using the 2016 FinAccess household survey) across two demographic dimensions.

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Consumer insights , Data visualisation , FinAccess , Market Segmentation

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