Blogs & publications

Conducting Demand-side Surveys – The Case of Kenya’s FinAccess Survey 2021 in the COVID-19 era

March 2nd, 2022

Timely, reliable, quality data plays a critical role in effective policy formulation and innovation to develop a more inclusive financial sector that caters for the needs of different population.

The majority of AFI member institutions develop regular national financial inclusion demand-side surveys globally, every three to five years. Financial Inclusion demand-side surveys are key measurement tools to measure from the financial users and potential users’ perspective the actual landscape of financial inclusion, including formal and informal services offered, as well as to identify the main barriers to the access and usage of formal financial services. Demand-side surveys allow countries measure and setup national or even regional financial inclusion baseline indicators and track specific progress related to policy implementation.

Kenya’s FinAccess Household Survey 2021 is the sixth round of such surveys in the country since the 2006 baseline survey. Kenya initiated these Surveys to enhance financial inclusion measurement and provide reliable data to various stakeholders, improve understanding of the financial inclusion landscape and to track financial inclusion dynamics over time. The 2021 survey is unique in that it was undertaken in the midst of the COVID-19 pandemic and captures household-level data on the effects of the crisis. Furthermore, this survey used an expanded questionnaire to cover all the dimensions of financial inclusion including sustainable finance (green finance) and financial health matrices. These new additions, coupled with continuous tracking of time series variables along the Access, Usage, Quality and Impact dimensions, provide rich information for sector stakeholders, especially policymakers in Kenya.

The survey was conducted and funded by the Central Bank of Kenya (CBK) in collaboration with the Kenya National Bureau of Statistics (KNBS) and Financial Sector Deepening Trust (FSD) Kenya.

Given the extensive experience of CBK in designing and executing large, household level, demand-side surveys, this presentation was delivered to provide an opportunity to share their knowledge and learnings with other AFI members.

The objectives and outcome of this webinar were:

  1. Provide peer-learning opportunity to AFI members to learn from CBK’s experience of executing a household level, demand-side survey during COVID-19
  2. Share CBK’s approach and methodology for the survey, including analytical framework, process for development of survey tools, and data collection methods.
  3. Disseminate key insights from the survey relating to COVID-19 and financial inclusion in Kenya.


Download Report – FinAccess 2021: COVID-19 impacts on financial health and resilience

Download Presentation – AFI CBK Webinar Slide Deck

Watch Recording – AFI CBK Webinar Recording



Our partners

Stay informed with monthly updates from FSD Kenya

Subscribe to our mailing list