BY:
Effective data mining and analysis for SME banking
July 20th, 2015
SUMMARY
This note looks at data mining on both individual SME accounts and on the SME portfolio as a whole, and suggests how and why extraction and review of data should be undertaken. At a time when banks are starting to offer SME banking services that are distinct from products offered to corporate and retail customers, data mining is a good way to both understand the current customer base and to assess what the SME portfolio could look like. Data mining is an important element of what can more generally be termed business intelligence.
CITATION
Miller, M.M, & Nyauncho, E. (2015). Effective data mining & analysis for SME banking. Nairobi, Kenya: FSD Kenya.
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