FSD Kenya recently concluded a geospatial mapping of all financial access points in Kenya, including bank branches, Automated Teller Machines (ATMs), Deposit Taking Microfinance Institutions (DTMs), bank agents, mobile money agents and more.. The results show remarkable growth over two years, the details of which will be released on Thursday 29th October.
Geospatial mapping, whose origins lie in tactical warfare, is older than the gun itself. Today, we in the financial services sector also find it a valuable tool for strategic decision-making. We carried out this latest innovative mapping project in conjunction with the Central Bank of Kenya (CBK) and the Bill and Melinda Gates Foundation.
Geographic Information Systems (GIS) maps differ from traditional maps in two key ways: there is no limit to the amount of additional data that can be added to a GIS map, and GIS maps can be used to analyse statistics to present data in support of particular arguments.
GIS maps provide facts and figures to drive evidence-based corporate decision-making. They are as useful to those of us wishing to boost financial access as they are to the military commanders planning troop movements and monitoring possible terrorist activity.
GIS and financial inclusion
Here are some key questions about financial access that GIS mapping can help us answer:
Just as the military uses GIS applications in a range of ways, financial services providers (FSPs) and financial access professionals can exploit geospatial data to promote access, and ultimately, enlarge shareholders’ wallets.
Top four ways in which we can use GIS data
Findings from FinAccess GIS Mapping 2015, Kenya
The results of the newly concluded geospatial mapping of financial service access points in Kenya will be released at an event in Nairobi on Thursday 29th October. You can expect to see significant growth over the two-year period since the previous mapping in 2013.
A deep-dive into the survey results is expected to reveal varying growth rates for the different financial service access types, including mobile money agents, bank agents and stand-alone ATMs.
This data has untapped potential to support the development of businesses and financial service providers across Kenya. Once it is in the public domain, we will be asking how we at FSD can help them tap into it. Watch this space! And follow #FinAccessMaps on Twitter to stay updated.