We take a deep dive into the creative sector, its characteristics, the challenges faced by the players and explore broader market interventions aimed at improving the operating environment of the creative sector as well as possible financial solutions.

The creative sector sub-sectors such as crafts, design, film/ motion picture, music/sound recording, Kenyan market hosts a vibrant, varied with creatives in multiple performance arts, photography, visual art among others. Creative enterprises play a unique role in building cultural cohesion, expressing cultural identity, as well as being an important source of jobs and export earnings. Creative enterprises in Kenya are primarily informal with little incentive to register their operations.