Behavioral economics

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Protecting consumers means thinking like consumers
Consumer insights

Protecting consumers means thinking like consumers

Joseph and Alice are not real people, but the impact of behavioral research on consumer protection is anything but hypothetical. Across the world, consumer protection authorities have been using behavioral research to inform everything from post-financial crisis rules for mortgage brokers to regulations on new mobile and app-based financial services.

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Design that can be understood by almost everyone: the case of IKEA and seed insurance

“…fintech innovations need to be more inclusive, easier to use, and designers should work harder to provide greater consumer protection and empowerment.”

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