Kenya digital credit phone survey case study

January 4th, 2019

Five years after Kenya launched the world’s first digital credit solution, the market for digital credit has expanded rapidly in Kenya and many low-income countries. But exactly how big is the market? Who’s using digital credit? And what impact is it having on low-income customers? FSD-Kenya, in partnership with the Central Bank of Kenya (CBK), Kenya National Bureau of Statistics (KNBS) and CGAP conducted a nationally representative phone survey with 3150 Kenyans to measure the size of the market and the key characteristics of the customer base. The sample was selected from a random pool of respondents who participated to the Finaccess 2016 survey, and can be considered representative of Kenyan adult phone owners (18+); these represent approximately 77.5% of all adults. The fieldwork was conducted by IPSOS in mid-2017, and a set of survey weights was developed by the Kenya National Bureau of Statistics to reflect the population of phone owners in Kenya. A similar survey was conducted by CGAP in Tanzania and a comparative analysis between Kenya/Tanzania was produced.

19-01-04 FinAccess digital credit questionnaire

19-01-04 FinAccess digital credit sample design



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