Focus Notes

Consumer insights

Losing a big bet: Annette

At 29, Annette is already a widow.  When we met her, she lived in a rented house now near a shopping centre along the main road in Vihiga.  Her in-laws were never very fond of her, and after her husband’s death they chased her off the land where the two were living.

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Consumer insights

Renting and brewing on the road to growth: Stella & Duncan

Duncan was born in the rural community in Vihiga where he still lives today.  His father died when he was six years old.  His mother struggled to take care of her children alone.  Because of that financial pressure, Duncan did not go to high school and instead began working from a young age.

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Consumer insights

At last, independence: Lucy

For Lucy, the trouble started early.  As exams approached at the end of primary school, her parents were fighting.  Her father was drinking a lot and had a number of mistresses.  They quarreled openly; nothing was normal at home.

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Consumer insights

Hustle pays off: Matthew

Matthew has been a hustler for as long as he can remember.  He did well in primary school and wanted to go on to a good secondary school.  But, his mother at home was paralyzed and couldn’t work.  His father, he says, “Is just a farmer, you know.  He doesn’t take this issue of school seriously.” 

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Consumer insights

New income & new burdens: Henry & Naomi

Henry, one of eight children, was only able to go to school until form two, the second year of secondary school, when his parents had to pull him out because they could no longer afford the fees. 

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Consumer insights

Mounting responsibilities in old age: Janet & Joseph

Janet and Joseph have been together for 50 years.  Janet had been in school up to class seven, when she dropped out, pregnant with their first child.  She was eighteen years old.  They stayed together at Joseph’s rural home for a few years until he decided to move to Kericho and look for work. 

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Consumer insights

Struggling for School Fees: Magdalene

Compared to most households in her community in Makueni, Magdalene has been doing pretty well.  She earned most of her income in the Diaries from selling clothes on market days around the county. 

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Consumer insights

From the ghetto to the good Life: Ernest & Greta

Ernest grew up in a rural area in Kenya’s Central region and help from family enabled him to move to Nairobi for accounting studies in 1998 after finishing high school.  He completed Certified Public Accounting training up to section four, but found it hard to get a job.  In 2003, he found himself desperate. 

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