In February, 2012 FSD Kenya engaged Microfinance Opportunities (MFO) to propose the broad outlines of a financial education curriculum for Savings Groups (SGs) as well as options for its delivery. MFO visited CRS and CARE programme sites in Malindi and Kisumu conducting focus group discussions with SGs, field staff, and agency management.
The purpose of this exercise was to gain better understanding of the key financial capability challenges that these groups and their members face, in order to design a relevant and appropriate financial education curriculum that promotes desired changes in personal money management behaviour. Basic market research can establish how SG members allocate their resources to meet competing needs, what financial instruments and providers they choose to use, as well as how they believe they are protected from losing their money.
Nelson, C. (2013). Building the financial capability of savings group members in Kenya. Nairobi, Kenya: FSD Kenya.