Mathews is a cultural and design anthropologist working at the intersection of research, product development, user/customer experience, cultural heritage, and edutainment. He has doctoral level training in applied cultural anthropology and over 10 years of research experience. Mathews leads KUNGU LABS, a research and design consultancy that uses ethnographic ways of knowing to make sense of organizations and people and to strategically design impactful products, services, and programs.