Publications

Value Proposition Guide

July 1st, 2015
SUMMARY

This guide has been developed to assist financial institutions that intend to define/review their offer for their SME banking segment. It explores a five step process that the institution may employ in order to arrive at a winning value proposition

CITATION

Reid, D., Miller, M., Oyaro, D. (2015). Value Proposition Guide. Nairobi, Kenya: FSD Kenya.

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