71point4 is a Cape Town-based strategic research and analytics consultancy specialising in consumer-focused, data-driven research. We use a wide array of research methodologies and data sources ranging from big data to small, qualitative data to help our clients drive change in transformational sectors that contribute to economic development across Africa. Our team comprises data scientists, economists and marketers with diverse but complimentary skills. Collectively we have deep research experience across a range of sectors and topics including financial sector development and inclusion, housing markets, credit markets and indebtedness, healthcare and youth employment. In additon, a key area of current research is on developing a better understanding of informality – in credit, housing and labour markets – and bridging the gap between the informal and formal sectors.